Why advertise on IKnowAGreatPlace.com? | IKnowAGreatPlace.com | How it works | Targeting Options & Rate Card | What to do next?

Michael Palin Kate Humble See our celebrity support...
Our travel community also has support from Michael Palin and TV Presenter Kate Humble who have both added tips on their great adventures.




 

Why advertise on IKnowAGreatPlace.com?

Word of mouth, social networking and holiday planning
  • Word of mouth advice and social networking is one of the fastest growing and important ways that tourists plan their holidays
"With the rise of social media and stronger interconnectivity, you can get the real story, avoid the tourist traps, and meet real locals." - Mashable. The Social Media Guide, 22nd March 2009

"Social networking continued to gain momentum in 2009 with nearly 4 out of 5 Internet users visiting a social networking site in December 2009. The activity now accounts for 11% of all time spent online in the U.S., making it one of the most engaging activities across the Web." - Center for Media Research, 2009



 

IKnowAGreatPlace.com

  • responsibletravel.com has an online travel community www.iknowagreatplace.com to help travellers get ideas, advice and answers to questions from other travellers - ‘local secrets from a world of travellers'
  • The site is growing rapidly with almost 35,500 unique site visitors and 56,500 unique page views per month
  • Our site users can be categorized as intensely interested in travel, widely traveled with high disposable income
  • Our top countries of origin are UK: 45%, US: 18%, Canada 3.6% & Australia: 3.5%
  • Members of the community have a strong influence in people’s travel decisions as they are very committed to sharing exciting travel experiences
  • By advertising with us you can influence people as they make up their minds about which destination to visit
  • The thing which makes advertising on our community unique is very precise targeting of your advertising
The only dedicated travel site where you can target your audience precisely
  • Each country and activity has its own “tag” and advertisers are able to buy space on pages which are defined by these tags
  • There are currently 196,000 pages on the site and this will continue to grow with user generated content and new locations being added daily


 

How it works

There are three types of ad to choose from:



All ads can be set up to click through to whichever part of your website you choose. Our design team can create the ads for you, if need be at £40 per hour.

Targeted ads
  • To target where your ads are displayed you can purchase country and activity tags
  • This means that your ads are displayed on any of the pages that are associated with that activity or country
  • For example, you can buy the tag for Italy and your ads will appear on the Italy page, all the location pages within Italy (Abruzzo, Alicudi, Almalfi and 77 other places) and all the other pages which are tagged with Italy – 53 tips, 27 photo albums, 443 photos, 4 forums, 45 blogs, 507 personal profile pages and growing fast
 Run of site This option allows your ads to be displayed across the whole site, apart from pages where there are targeted ads. Ads are still displayed in the same way but you have less control about where they are displayed.



 

Targeting Options & Rate Card *

Run of site advertising rate card

Ad TypeCost per 1000 impressions (cpm)
Banner£25
Button£40
Marketplace listing£10


Targeted card rate
As above but indexed as follows –

Mid tier (includes these countries and activities:)
  • Countries: (Alaska, Argentina, Belize, Bhutan, Brazil, Cambodia, Canada, Canary Islands, Congo, Costa Rica, Croatia, Iceland, Indonesia, Ireland, Mexico, Namibia, New Zealand, Norway, Oman, Portugal, Sri Lanka, Sweden, Syria, Tibet, USA, Wales, Zambia)
  • Activities: Cycling holidays, Diving holidays, Gap year holidays, Mountain biking holidays & Overland tours
Ad TypeCost per 1000 impressions (cpm)
Banner£28.75
Button£46
Marketplace listing£11.50


Top tier (includes these countries and activities:)
  • Countries: (Antarctica, Arctic Cruises, Australia, Borneo, Botswana, China, Cuba, Ecuador, Egypt, England, Finland, France, Galapagos Islands, Greece, India, Italy, Jordan, Kenya, Malaysia, Morocco, Nepal, Patagonia, Peru, Scotland, South Africa, Spain, Tanzania, Thailand, Turkey, UK, Vietnam)
  • Activites: Adventure holidays, Beach holidays, Budget travel, Family holidays, Honeymoon, Safaris, Tailor made holidays, Volunteer travel, Walking holidays, Wildlife holidays, Winter holidays
Ad TypeCost per 1000 impressions (cpm)
Banner£37.50
Button£60
Marketplace listing£15


All other tags priced the same as run of site above.

We have reviewed our pricing against a variety of travel and media sites and set our prices to be extremely competitive against the cheapest of these e.g. Guardian.co.uk Banners (468x60) and a small Button (120x120) are both £40 cpm untargeted.

* 1. VAT will be charged on the above prices where applicable
2. Minimum spend for all ads is £100



 

What to do next?



To book your ads all you have to do is email Bianca May bianca@responsibletravel.com with your budget and where you would like to place your ads. Please specify run of site or targeted. Targeted ads are priced according to the value of the tags they are associated with so we will tell you how many impressions you will get for the amount you have specified.

Please read our terms and conditions and confirm by email that you have read them and agree to them.